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Are you a social media marketing trapper?
Content marketers: Tricks get you only so far This is the second of a three-part series. Also see: • Part one: With social media, you need to do more than forage Ibelieve that all social media...
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Swayy helps you find relevant, shareable content
New content discovery tool curates social media for brand managers & small businesses Target audience: Social media managers, marketing professionals, PR professionals, brand managers, SEO...
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Book review: ‘Age of Context’ captures the pulse of new tech
Robert Scoble, co-author of “The Age of Context,” wearing Google Glass at the 2013 Startup Conference (Photo by JD Lasica). New book, out today, identifies ‘five forces’ animating modern culture Every...
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How Flipboard can help your small business
And a look at the best magazines for small business on Flipboard Target audience: Small and midsize businesses, brands, marketing professionals, Web publishers, nonprofits, educators, journalists....
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5 auto-sharing tools to make you more productive
GaggleAMP, dlvr.it, Buffer, Viraltag can be huge time-savers Target audience: Marketing professionals, businesses, brand managers, PR professionals, SEO specialists, nonprofits, Web publishers. Guest...
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When selling social media, brand like a Realtor
Target audience: Social marketers, PR professionals, SEO specialists, businesses, social media managers, online reputation management experts. When you think about it, Realtors were the world’s first...
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How social media has changed TV advertising
Image by Geico Insurance Ad campaigns now often feature ‘second screen’ integration Target audience: Marketing professionals, SEO specialists, social media managers, businesses, brands, Facebook...
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Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public....
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Review of ‘Dot Complicated’: A guidepost for our social era
Randi Zuckerberg at her book release party in San Francisco on Thursday night. Randi Zuckerberg’s new book offers wise advice on how to balance our personal & professional lives online Target...
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Our guide to social media curation
Photo by Johan Larsson via Creative Commons The best tools for curating inbound content that comes across your desk, plus measuring your curation success Target audience: Curators, content marketers,...
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Best practices for grassroots social media campaigns
Image by calmenda on Flickr Ditch the skulking and try genuine, open engagement Target audience: Marketing and PR professionals, campaign strategists, brand managers, businesses, educators, Web...
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7 emerging social media marketing trends for 2014
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014. Predictions to help businesses stay ahead of the curve Guest post by Nikhil Jain Target audience: Marketing...
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6 tips for creating a bond with consumers via social media
Image via Flickr by MDGovpics Target audience: Businesses, digital marketers, brand managers, Web publishers, content creators, SEO specialists, PR pros. Guest post by Teddy Hunt While businesses...
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7 social media hacks to bring more traffic to your business
Untweeps: a free tool to help you remove dead wood from your Twitter account. A short guide to making social media work for you Target audience: Marketing professionals, PR pros, brand managers,...
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What the first ever Google Glass-powered interview says about the future of tech
The most exciting aspect about tech, for me at least, is the exponential nature of technological change. We can see this in the big tech changes of the past 100 years. A century ago, the big...
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Social media may not be 100% free for much longer
Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising. Rely on supporters’ genuine enthusiasm rather than on paid...
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Top 10 monitoring tools for Twitter & other social media platforms
Image by √oхέƒx™ on Flickr How to stay on top of what your customers are saying about your business Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand...
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Using brand ambassadors to complement your social media campaign
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators,...
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Add these 6 tools to improve your social workflow
TwentyFeet is like Google Analytics for social media. TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more! Target audience: Marketing professionals, SEO specialists, PR pros, brand managers,...
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Stop begging on social, it looks pathetic
Harassing people to share your content is not a social media strategy Target audience: PR professionals, marketers, content creators, communicators. In a previous whitepaper, How to Trend on Twitter,...
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