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6 ways for your corporate site to ensnare customers
Keep visitors engaged with a thought-out website strategy When I’m not working on a Socialmedia.biz project, I work as director of social media at Unison Agency in Washington’s historic Georgetown....
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What’s the value of a Facebook like?
Increase your fan base with an SEO approach to social media marketing Target audience: Marketing professionals, SEO specialists, businesses, nonprofits, Facebook administrators, anyone with a Facebook...
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5 apps that do the marketing work for you
Photo courtesy of noeliamarejo via Creative Commons Reach a broader audience with the help of these marketing apps Guest post by Megan Totka Developing and executing strong marketing campaigns takes a...
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Why Facebook should stop charging to increase the reach of page posts
Photo courtesy of Justin Sullivan via Getty Images Reevaluating Facebook’s monetization strategy Facebook pages are increasingly becoming an invaluable part of companies’ day-to-day marketing...
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Your fans want to know exactly how you did it
Share your business’s process and backstory People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do...
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Turn social into your own personal media empire
Your personal newsroom calls for authentic, purposeful engagement If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns,...
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Using social media to enhance your brand’s reputation
Maintain your social profiles for better search results Guest post by Cara Aley With your company focused on its business goals and set up on social channels, it’s critically important that your...
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In praise of social media perseverence
With social marketing, showing up is half the battle My advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than...
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Don’t overlook LinkedIn in building your new business
9 ways to leverage the power of LinkedIn Guest post by Cara Aley The right digital marketing strategy is important for every new business. Many new business owners focus their efforts mostly on...
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Can you build an audience while maintaining intimacy?
Photo by practicalowl (Creative Commons) Yes. In fact, you must. Just don’t go on social auto-pilot and start collecting people You know how much I am obsessed with long-tail blogger outreach, right?...
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Find your voice in the social media crowd
Photo courtesy of Grant Neufeld (Creative Commons) How enemies, unfollowers & churn can be a good thing Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I...
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The harsh reality of Twitter: Popularity counts
To get traction, your social campaign needs 1,000+ followers Few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Seth...
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How to get 1,000 Twitter followers in 30 days
Photo courtesy of NextLevel Social Media (Creative Commons) Participate with engaging content to increase your Twitter reach Guest post by Andrew Lisa One thousand is a nice, round number — and an...
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55 expert tips to produce better & faster content
Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. In just the first 20 episodes of my...
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Are you using social media to serve your needs?
Photo by splorp (Creative Commons) Evaluate if social tools are helping you personally or professionally Target audience: Small and mid-size businesses, marketers, entrepreneurs, startups, Web...
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Learn to lower your social media inhibitions
Gain support by letting people know the real you This is the first of a two-part series. How much transparency have you shown today? I bet you’re wondering why I am constantly begging you to stop...
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‘Brand Advocates’: How to enlist armies of loyalists
Photo by the Irish Labour Party on Flickr (CC BY ND) Reviews of 3 new books on social businesses Target audience: Businesses, brands, digital marketers, agencies, entrepreneurs, educators. I‘ve been...
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You must get over your fear of being annoying
Photo courtesy of albarber3 (Creative Commons) In digital marketing, persistence is paramount According to Jonathan Alter‘s new book, The Center Holds, it was Barack Obama’s young geek volunteers who...
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6 top social media dashboards for small business
Be productive in managing your social channels Guest post by Megan Totka Chief Editor, ChamberofCommerce.com You already know that being active on social media is an essential ingredient in your...
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With social media, you need to do more than forage
Passivity & lack of focus won’t get the deal done This is the first of a three-part series. Target audience: Marketing professionals, SEO specialists, businesses, nonprofits, Facebook...
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